On Your Marks, Get Set… Go!

I will be brutally honest from the get-go… when it comes to retail and starting one’s own business, I do not have a fucking clue. My venture into Rue Morgue Records is a road and path that will be fraught with danger and a steep learning curve.
I cannot compete with the big boys. Not even close. But I will spend time learning the ropes and understanding the many pitfalls that such a venture will no doubt encounter.

I stated from the very outset, Rue Morgue Records will start off, and probably remain, a small and tight knit operation. We will be strictly an online venture for the foreseeable future.

I have amassed substantial capital, but that does not mean I am ready to blow it on a whim and a prayer.
I am here to learn the caper first and when the time is right and the toe is dipped into colder and deeper waters over time, we will look at the next step in the chapter.

I will continue to support the many record stores I have frequented over many years. And I urge you to do the same. There are so many freaking brilliant record stores all over Melbourne and beyond that deserve your attention. They’ve been in the business for years but as a customer and in many cases a friend – I have observed and learnt as much as I can.

I implore you to frequent Greville Records, Vicious Sloth, Strangeworld, Heartland, Goldmine, Rare Records, Dutch Vinyl, Utopia and many, many more. These are some of my favourite places on Earth and will remain so as long as I have loose dollars in my wallet. This is not my competition. I am not in their league.

But I hope to be.

I am going to pour my heart and soul into this. The odds are against me from the get-go. But I want to give it a shot. Something deep inside me tells me this could be something special.

And with that little glimmer of hope, I am going to have a red-hot go at this.

Celebrate with me. Laugh behind my back. Your call. I don’t care which side you choose – just go out there and buy your music.